Sponsoring Leader

A sponsoring leader supports individuals and projects of their choice to gain visibility within the organisation.

They are not mentors. Sponsors are leaders with influence and/or authority want to advertise your potential.[1] You may have a sponsor if they are “batting for you in meetings” and other generators of political & social capital.

They provide the authority and credibility necessary for others in the organisation to take notice of an individual or project.

Sponsors have a vested interest in your success once they mention you, as your reputation is now openly linked to theirs. They can be indirect and subtle or show clear and direct support[2]. They may:

  • Participate visibly in your work or projects
  • Communicate their support to other leaders
  • Build a coalition of sponsors


  1. Sylvia Ann Hewlett (2014). Executive Presence – The Missing Link Between Merit and Success. Retrieved from http://read.amazon.com
  2. Executive Sponsor’s Importance and Role – ProSci, https://www.prosci.com/resources/articles/importance-and-role-of-executive-sponsor (accessed 26-12-2019)